Lenovo is adding experimental
technologies to its smartphones in a bid to grow its business, trying to
overcome declining PC shipments and a competitive phone market.
At Lenovo Tech World in San
Francisco, the company showed off a prototype bendable phone that can
articulate around your wrist, as well as a tablet that can be folded in half to
use like a phone.
"Over the past two
years Lenovo has been transforming, making major acquisitions in
mobile and infrastructure to expand beyond our core PC business,"
said Yuanqing Yang, the company's chairman and chief executive officer.
"I was told we'd better launch something pretty exciting."
While neither of the bendable
devices is likely to make it to market anytime soon, the Beijing-based company
also announced a phone that uses a Google sensory technology named Tango,
and announced two new Motorola handsets that can be augmented with additional
equipment via 16 "magic dots" in their backs.
The Tango phone, called the Phab 2
Pro, will roll out from September this year and is capable of mapping the
3D space around you in real time. This allows for new kinds of apps that, for
example, display 3D computer images correctly in real space or allow you to see
how new furniture would look in your room.
With the Phab2 Pro, Lenovo will
be the first company to field AR technology on smartphones without the need of
a headset, separate device or attachment to a powerful computer.
"Lenovo is creating a new
kind of AR experience that is more portable, more practical, and will be even
more popular," Yang said.
Meanwhile the
Motorola handsets, like LG's G5 and Google's Project Ara prototype,
allow you to snap on addition modules to define the features of your phone.
The MotoZ and MotoZ Force can be upgraded with additional
equipment via what the company is calling Moto Mods. This lets people easily
add battery power, speakers, projectors and other hardware capabilities to its
phones by fastening the equipment with 16 "magic dots" — or
high-powered magnets — to the phone's back.
"Now your phone is not just
your phone," Yang said. With Moto Mods, the phone "can transform into
whatever you wanted it to be or needed to be," he said.
Lenovo is looking to phones for
growth to offset a struggling PC market. Lenovo was the largest single vendor
of PC shipments in the first quarter of 2016, according to IDC, but shipments
declined 8.5 per cent on a year earlier. The company acquired the Motorola
smartphone business for $US2.8 billion in 2014 to help it hedge against this
weakness, but turning those phones into major sales has proven to be a
challenge.
0 comments:
Post a Comment